Blog
SEO, AEO and GEO,
explained
How Google, ChatGPT and the rest decide what to show, and what you can do about it.
GEO · 4 min read
How to get your business recommended by ChatGPT
What ChatGPT reads before it names a business, and what you can change this month.
AEO · 4 min read
How Google AI Overviews choose their sources
What Google has said about getting cited in AI Overviews and AI Mode, and what that means in practice.
GEO · 3 min read
Does llms.txt help SEO?
A short file that maps your site for AI tools. Useful sometimes. A ranking factor, no.
Measurement · 4 min read
How to measure your visibility in AI search
Rankings are one number. AI visibility is three: whether you're named, whether you're cited, and whether anyone clicks.
Basics · 4 min read
SEO vs AEO vs GEO: what's the difference?
Three names for one job: being what people find when they search, ask or chat.
AEO · 3 min read
What is answer engine optimisation (AEO)?
How to become the answer people see first: in featured snippets, voice assistants and Google's AI Overviews.
GEO · 3 min read
What is generative engine optimisation (GEO)?
How to get your brand named when people ask ChatGPT, Perplexity, Gemini and Claude for advice.